RossAi is a deep-tech startup that’s not only designing and manufacturing cutting-edge AI and sensor technologies right here in Hawkes Bay—but doing so with sustainability, purpose, and global ambition.  Their flagship products, including LabLess™, WasteLens™, and NAGS™, are transforming agriculture, food production, and environmental monitoring through real-time data and automation.  What sets RossAi apart is their commitment to local manufacturing, circular design, and customer co-development. They’ve achieved year-on-year revenue growth, built a strong sales pipeline, and maintained high margins—all while staying lean and agile.  Callum’s leadership is humble, visionary, and deeply connected to the region. He’s not just building technology—he is enhancing community, sponsoring robotics in schools, engaging in cultural learning, and embedding Māori values into their business ethos.  RossAi is proof that world-class innovation can thrive in regional New Zealand.