PEOPLE'S
CHOICE
The People’s Choice Award gives the wider Hawke’s Bay community a voice in recognising a local business they value. This category is driven by public support and celebrates businesses that have built trust, loyalty and strong relationships with customers and community.
Unlike judged categories, People’s Choice is shaped by nominations and voting. It is an accessible way for the public to support businesses that are making a positive impression.
WHO SHOULD ENTER
This category may suit a business that:
- Has strong customer support
- Is known for good service, quality or reliability
- Has made a positive contribution to its community
- Has built a loyal following
- Represents Hawke’s Bay business well
- Has a story people want to support
EVIDENCE AND ASSETS TO PREPARE
- Short business story
- Customer-facing social media posts
- Email or newsletter copy
- Website banner or voting link
- Customer testimonials
- Photos of the team, product, service or location
HOW TO PREPARE FOR VOTING
A strong People’s Choice campaign should be clear, honest and easy for customers to support. Businesses should explain why they are taking part, thank their supporters and make the voting link easy to find.
WHAT THE PUBLIC IS LIKELY TO RESPOND TO
Customer experience
People often support businesses that deliver consistently good service and make customers feel valued.
Community connection
Businesses that support local people, causes, suppliers or communities often attract strong public support.
Trust and reputation
Businesses with a strong local reputation, clear values and a positive track record are well placed for public voting.
Story
People connect with businesses that have a clear story, strong purpose or visible commitment to Hawke’s Bay.
How to prepare for voting
A strong People’s Choice campaign should be clear, honest and easy for customers to support. Businesses should explain why they are taking part, thank their supporters and make the voting link easy to find.