The judges congratulate Fiona for exemplifying what is best described as courageous, values‑led growth. Through investing time to work on the business Fiona demonstrated sustainable resilience and community contribution across Hawke’s Bay and beyond.
Despite the challenging economy, this business took a brave leap into a visible Hastings office and has deepened partnerships with complementary services, creating a stronger, client‑centred hub for PR delivery.

With a clear vision and the discipline to say “no” or “not now,” Fiona prioritises client fit, capacity and impact which is to be admired. Proactively seeking customer feedback is further helping refine services and results.

The judges congratulate Fiona for the strength of her business and look forward to seeing her continue to succeed on the strong foundations that have been built.